Open to freelance and full-time work
Loading portrait motionAlejandro Haydar
AI Forward Deployed Engineer & Product Strategist
I’m an independent AI Forward Deployed Engineer currently working with Snowplow Analytics, with more than a decade of product leadership, including three platforms acquired or spun off.
The best part is the room before anyone writes code — sitting with a team, finding the problem worth solving, then building it for real. I audit how the work actually gets done, decide where AI belongs and where it doesn’t, and ship the agents, evals, and human-in-the-loop interfaces people actually adopt.
How I think
Featured case study · Orlando Magic
FloorSync: keep ABI, add the missing intelligence
A pilot proposal for the Magic's game-night staffing: one forward deployed engineer, a working toolkit on top of ABI, and a 30-day plan where every step earns the next.
Password protected while the proposal is under review.
https://www.beadkit.dev/
Live · more comingComposable components for thinking, streaming, approvals, tools, data, and learning—built to work together instead of living as isolated demos.
Space Coast Kit Lab
Coming soonA fan engagement platform that helps an emerging USL soccer club build its identity, grow a loyal supporter base, and maintain momentum while its stadium takes shape. Fans co-create kits, vote on club identity, and become early members of the team's founding community.
Experience
Full storyAlebuild
Founder · Forward Deployed AI Studio
Snowplow Analytics
Design Engineer · Freelance
Thought Industries
Design Engineer · Director of UX
Genscape / Wood Mackenzie
Product Designer · Contract
Philips Healthcare
Interaction Designer · Contract
Commonwealth Financial Network
Design System Lead
Liberty Mutual Insurance
UX/UI Front End Developer · Contract
Swirl Networks
UX/UI Visual Designer
Latest notes
View feedI Miss You
blink-182
Last played recently
Okay — so how does any of this actually get made?
The Double Diamond, run small
Not one big diamond. Many small ones.
Every phase still happens, in small loops, against working software.
01 Multi-agent parallelism
Agents work every step in parallel, each in its own worktree. I’m the gate between steps: ten directions in, two kept, every cut with a reason.
Develop · in parallel
Research
- NotebookLM
- Mobbin
synthesis → spec v0.1
1 specDirections
- Claude Code
- Conductor
- Cursor
- MagicPath
10 working directions
10 → 2Previews
- Netlify
- GitHub
/playground links
2 → 1Polish
- Figma
- Subframe
tuned components
next loop
10 in → 2 kept. Every cut gets a reason.
- blocking
- in context
- room for sources
- detached
- covers
- cramped
- noisy
- tiny
- heavy
- hidden
8 cut: blocking · detached · covers · cramped · noisy · tiny · heavy · hidden
02 Solution-first validation
A working prototype, early. Touch and feel surface the real problem faster than a spec can.
Discover + Define · on a working build
Spec · v0.1
Problem
Answers aren’t accurate enough.
the real problem is the wait.
Why did signups drop last week?
Testers stopped waiting at about four seconds.
03 The live playground loop
Every direction ships to a live /playground preview, so people react to the real thing while it’s still cheap to change.
Deliver · early, to real people
Signups dipped the day the pricing page changed. Most of the drop is on mobile…
Session note “V2. I could start reading while it worked.”
04 Taste over template
Generated UI drifts toward a polite, generic middle. I pull it back by hand: timing, spacing, and motion, tuned in code.
Deliver · converged by hand
Why did signups drop last week?
Reading 3 sources
Signups dipped the day the pricing page changed.
Tuned by hand
- Timing
- spinner until donefirst words at 280ms
- Spacing
- 16 everywhere8 · 12 · 24 rhythm
- Motion
- linear fadeease-out · 40ms stagger
same wait. feels shorter.