Turning a passive article into an interactive reader

A design-engineering upgrade that adds text-to-speech, sentence highlights, progress, speed control, and reactions to long reads.

Designing infrastructure for AI-assisted product development

The pattern I ship to make design systems agents can read: shared components, synced tokens, closed-world registry.

From Dead Hamburger to Floating Dock

Progressive portfolio enhancements building in real time

Four Paying Customers and a Product That Didn't Ship

We chased the wrong customers. Our real ones felt abandoned. A new CEO arrived. That's when it ended.

The Integration We Couldn't Build (And the One We Already Had)

We planned to connect to Salesforce from day one. Then we found the data we actually needed was already in the LMS.

The Swipe That Didn't Work. Users swiped. Nothing changed.

We built a Tinder-like UI to force decisions. The problem wasn't the gesture.

3 Sprints in 3 Weeks: How Learn Everywhere Came Together

Direction that anchored three years of growth at Thought Industries.

Retail's most advanced in-store marketing platform

Hired into marketing, ended up leading product design — shipped the platform that took Swirl Networks to a Best Buy acquisition.

Treating notification emails like a product surface

Notification emails became a feature instead of a chore — MJML, Image Charts API for live data, and click-through that landed on matching console views.

An inspector for marketer-owned API connections

A UI for marketers managing beacon hardware and data-partner connections — surfacing provider errors and job-level failures without paging an engineer.

A condition builder for weather-triggered ads

A weather condition builder that let marketers compose AccuWeather + geofence triggers themselves — no SQL, no engineer in the loop.

Killing the master PSD

Replaced Swirl Platform's master Photoshop file with a Sketch design system — and unblocked a stalled product roadmap in the process.

Making every in-store screen presence-aware

Designing an in-store ad platform where every digital screen reacts to who's nearby — without crossing into surveillance.